Hello

I’m Herbert — the person behind HerbieCab Pasadena, a personal assistant and concierge service. These services began taking shape in 2014 while operating as an independent Certified Personal Trainer.  Over time, I found myself helping clients beyond those services — from pet care and occasional house sitting, to airport drop-offs and pickups. I became "the go to guy" for various clients, and others outside that work setting via referrals. That natural extension of care and trusting service evolved into a half time assistant service built on that trust, reliability, and a personal touch. 

The name “HerbieCab” started as a nickname that resonated with clients who appreciated its simple, retro, quirky yet original vibe, but most importantly the personal service and extra support behind it. 

I offer upfront pricing, fixed-rates for service. No apps, no surge pricing, no surprises. Just Herbie helping. 

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